Social Media for Social Movements: Lessons Learned from #GoogleWalkout

A teal background with the words “Social Media for Social Movements: Lessons Learned from #GoogleWalkout” in white.

#GoogleWalkout went viral, trending around the world and still being covered by international media one year later. On the day of the walkout, we reached 3.2 million impressions just on @GoogleWalkout’s tweets alone.

A teal image saying “3 social media for social movements golden rules: Show & tell, keep up momentum, and remain accessible.”
A teal image saying “3 social media for social movements golden rules: Show & tell, keep up momentum, and remain accessible.”
Three social media for social movements golden rules: Show and tell, keep up momentum, and remain accessible.

We’ll dive into those three a bit later, but let’s get started!

Choose a memorable handle, hashtag, and icon/banner.

Formulate messaging and stay on it.

All you need is Twitter — usually.

Use a social media manager to handle multiple accounts and schedule posts. Be mindful of timing.

Keep up momentum. Start a drumbeat.

There’s a time and a place for different outlets.

Every post should have a purpose.

Show don’t tell — well, don’t just tell.

Make sure your content is accessible.

Reach out to more established accounts for support, and keep your DMs open.

Pick and choose which reporters you speak to, and go into an interview with a goal.

Don’t feed the trolls.

We look forward to working with you in the future — remember, our DMs are open! When we fight together, we win together, and we’re by your side.

#GoogleWalkout 11/1 11:10am to protest sexual harassment, misconduct, lack of transparency, and a workplace that doesn’t work for everyone. Views ≠ Google.